Software company PriceShape, specialised in retail pricing intelligence and competitor monitoring, has acquired Stockholm-based competitor Priceindx. Founded in 2018, the Aarhus-based company became part of Copilot Capital’s portfolio last year.
Backed by Copilot Capital, PriceShape has expanded rapidly, growing its team from 50 to 120 employees. This acquisition marks a key step in the company’s ambition to become Europe’s largest pricing software player in the coming years.
Bringing more than 20 employees and a strong foothold in price monitoring and competitor intelligence, Priceindx has built technology that online retailers rely on to sharpen competitiveness and boost profitability.
We are impressed by the business Priceindx has built in Sweden since 2006. I believe together we can build something even greater, and we are excited to continue working closely with both existing and new customers in Sweden
PriceShape co-CEO Frederik Christiansen
Copilot Capital’s investment in PriceShape marked its second in a Danish company. Already active in 28 markets outside Denmark, the company is now exploring further acquisitions to accelerate its expansion.
The platform lets customers track competitor prices, stock levels, and delivery costs, analyse market performance, and apply real-time dynamic pricing strategies to boost profitability. It develops advanced price and competitor intelligence tools aimed at brands, online retailers, and wholesalers.
