Hungary has set out its Artificial Intelligence Strategy for 2025–2030, aiming to turn AI into a driver of competitiveness, economic growth, and digital sovereignty. The strategy highlights digital literacy, a functioning data economy, user-friendly AI tools, and proportionate risk management as the foundations of success.
According to IVSZ (Association of Digital Enterprises), the success of the strategy rests on four pillars:
Digital skills & user-friendly tools: Adoption depends on workforce readiness, particularly for SMEs. AI solutions must be easy to use without requiring advanced IT expertise.
Data economy: Without accessible, usable sectoral data, AI cannot thrive. Legal frameworks exist, but practical barriers remain.
Sovereignty in global ecosystems: While AI value chains are international, Hungary wants its data to serve Hungarian goals within partnerships.
Balanced risk management: Ethical frameworks, governance structures, and security safeguards must be in place – but implemented in a way that supports, not stifles, innovation.
The strategy also emphasizes that generative AI lowers the barrier for smaller players. Also, IVSZ is building an AI competence center to help domestic software SMEs access AI tools and frameworks, supporting their market growth.
Public debate still polarized
Beyond economics, the strategy calls for a societal consensus on AI’s role. Public discourse remains polarized, with fears of AI being “too human-like” slowing down rational adoption.
