Silicon Valley company Addepar, an wealth-tech platform that helps investment professionals make sense of trillions of dollars in assets, has opened an office in Geneva, marking its fourth presence across Europe and the Middle East.
The move is part of Addepar’s push to deepen ties with family offices, private banks and asset managers in the region, many of which are under pressure from both FINMA-driven regulations and increasingly tech-savvy clients.
Addepar’s pitch to financial institutions centers on replacing legacy systems and manual workflows with a modern platform that combines automated reporting, billing, portfolio analytics, cash-flow forecasting and a client portal.
The company says it’s investing more than $100 million annually into R&D, leaning on AI, predictive analytics to give advisors more granular insights, and helping firms of all sizes deliver the high-touch service and sophisticated insights their clients expect.
Addepar reaches more than 1,300 firms in 50+ countries, covering $8 trillion in assets on its platform. The company employs nearly 250 people across Europe and the Middle East, and it’s continuing to grow its headcount to meet demand.
