029 Group, a global hospitality and lifestyle platform, announced that its portfolio company TRIP has successfully closed a $40 million funding round at a significantly higher valuation.
The new funding will accelerate TRIP’s expansion across the U.S. and strengthen its strategic partnership with Calm, the world’s leading meditation app with over 100 million downloads.
Founded in London and led by CEO and cofounder Olivia Ferdi, TRIP has emerged as one of the fastest-growing wellness brands worldwide, pioneering a new category of“calming beverages.” The company projects $100 million in profitable revenue for 2025, with plans to double that by 2026.
With a diversified portfolio, from magnesium drinks to supplement gummies and electrolytes, TRIP is evolving into a global wellness powerhouse, already present in 10,000 U.S. stores and 50,000 worldwide, including Target, Whole Foods, and CVS.
The company’s rise has been propelled by community-driven engagement and celebrity investors such as Joe Jonas, Alessandra Ambrosio, Paul Wesley, and Ashley Graham, alongside growth-stage investor Coefficient Capital.
