The AdTech company YOC showed in a recent study that its proprietary ad formats achieve advertising effectiveness on par with a 15-second television commercial, and significantly outperform traditional ad formats and social media placements.
Thus, the interactive YOC Mystery Ad recorded an Attention per Mille (APM) of 5,634 seconds, exceeding the benchmark of a 15-second TV spot, which scored 5,178 seconds.
For comparison, standard mobile banners recorded an APM of 244 seconds, YouTube (skippable) ads an APM of approx. 2,344 seconds, and Instagram/Facebook In-Feed ads an APM of around 2,200 seconds.
Television advertising remains a core discipline in brand advertising, especially due to its strong visual impact and reach. However, not all target audiences can be reliably reached via linear channels.
Digital ad formats offer a decisive advantage as they combine high attention levels with precise audience targeting, interactive user experiences, and valid measurability.
