Roborock is one of the best-selling robot vacuum brand in Scandinavia, Germany, Switzerland, Romania, Czechia, and Turkey, according to its corporate data.
The company is the global leader in the smart robot vacuum cleaner market in 2024 and also in Q1 in 2025, as IDC data reports. At the same time, in Q1 2025, Roborock had 19.3% market share.
Over the past 11 years, Roborock has launched more than 50 models across multiple categories, including robot vacuums and mops, cordless stick vacuums, and wet-dry floor vertical vacuums and wash dryers.
Roborock invested over $280 million in research and development to create technologies that address real-life cleaning needs. Its factory, operational since April 2023, produces up to 700,000 units per month.
Headquartered in Beijing and with strategic subsidiaries in the United States, Japan, the Netherlands, Poland, Germany, and South Korea, Roborock products are used in over 15 million homes across 170+ countries.
